Detroit-based Fathead LLC had about two weeks to give a facelift to parts of Cobo Center before the International Auto Show opened to the public on Saturday.
The vinyl wall graphics retailer, owned by Quicken Loans chairman and founder Dan Gilbert, was tapped by officials representing the Detroit auto show a few days before the new year, with requests to help fill the bare, temporary walls inside Cobo, said Patrick McInnis, CEO of Fathead.
And, he added, what was originally supposed to be 5,000 square feet of work ended up being more than 14,000 square feet.
“Literally the day before the media was supposed to come for the preview, [the workers] were still adding stuff,” McInnis said.
With 10 Fathead employees and six others contracted to help with the installation process, the team gave a facelift to Cobo’s atrium and the media center, which has since been dismantled.
Read more at Crain’s Detroit Business Fathead hopes quick facelift to Cobo for auto show pays off | Crain’s Detroit Business.